Inside the Cake

Tips & Tricks of the Trade


What Should I Post Today?

“Get social media for you business,” they said. “It’ll be fun,” they said. Except on days when you’re staring at a blank screen wondering what in the world to [...]


Inside the (Funnel) Cake: All of the Ingredients That Made 2017 One to Remember

Historically, years that end in seven have been notable for the FunnelCake team. 2007: Navigating chopsticks and language barriers living in China. 1997: Anna celebrated her golden birthday [...]


In the Know: Facebook Page Profile Images

What’s going on with your Facebook Page’s profile photo? In today’s edition of “features social media platforms decide to change up,” we’re looking at a small [...]


Farmers Market-ing Basics

What’s the happiest place on Earth? I can’t argue with Disney, but I dream of a place where bread is warm from the oven, produce is fresh-picked and I won’t find a “made in China” sticker on the [...]


Facebook Group Updates & Features: Making the Most of Your Community

Three cheers for a happy, healthy Facebook Group community! It’s also a huge win when features are conducive to what facilitators and admins need to make a healthy community. That’s why I was [...]